‘Britain’s Healthiest Company’

‘Britain’s Healthiest Company’   (BHC) was launched in 2013 by PruHealth and Mercer with the support of The Sunday Telegraph.  Registration for the 2014 programme and awards is now open.

The offer from BHC to those companies taking part is as follows:

‘Each participating company will receive a confidential Corporate Health Report, which will provide you with a holistic view of your employees’ wellbeing, as well as unique benchmarking information that can be used to inform future HR and People strategies. ‘

It costs nothing to take part.

If you are considering entering your own company, also have a look at the relevant background on the RAND Europe website which states:

‘PruHealth has commissioned RAND Europe, in partnership with the University of Cambridge, to provide research support BHC between 2014 and 2017. RAND Europe’s work includes designing and running the surveys, analysing results, and providing customised reports to participating companies.

Over time, PruHealth aims to develop a market for PruHealth products in this space but at present it is cautious about marketing to BHC participants directly.’

So, participating companies’ information will be used by PruHealth to help shape their own proposition.  Is this any surprise and is there anything wrong in that?